Euro-Mediterranean Arts is a no profit cultural association directed by Raffaella Morra since 2000; it acts within the Culture, basic instrument to resolve strategically the differences and to comprehend the changes of the observers’ experiences and contexts, through an open process of collective communication.
Together with the Fondazione Morra - Istituto di Scienze delle Comunicazioni Visive, E-M Arts promotes and organizes the research, the production and the spread of the 20th and 21st Century’s culture.
E-M ARTS prefers a direct interaction with the public in order to stimulate an authentic dialogue and to avoid the ‘museum-container’ logic. The purpose is to involve the EU Countries and those of the Mediterranean Sea (MENASA), thus Naples, all along place of great creativity, undertakes the role of Culture city, crossroads and ideal connection between Western Europe and North-Africa, in reference of the most modern needs for economic, social and cultural integration.
Naples at the centre of the Mediterranean is, right now, a fundamental place for balance; in this globalised world, new energies can emerge from those areas which currently have only a minor role in the economy system - including artistic one. Personal relations are no longer defined by face-to-face communication but mediated by multiple, artificial and ephemeral images which can be scanned and processed but not really lived and criticised though the classic instruments of perception (which include judgment, comprehension and evaluation).
In this schizophrenic condition, wherein the individual is sucked in the cyberspace and/or modified by biotechnology, the roots of the Self and an organic society become an artistic and political possibility. A society, characterized by overproduction of goods, images and works of art, boosts the rebirth of the Avant-garde, as counter-culture to the system, in order to restore the value of the single experiences and unrepeatable creative acts.
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